It has been evident that the voice of African Americans is not being displayed on television networks at a level where true meaningful conversations are needed. Well as of November 4, 2013 that has changed. Roland Martin and TV One have produced a multi-screen morning news talk and entertainment show, News One Now, that offers a ground-breaking concept; it is African American focused.
News One Now first aired as an audio podcast and is now a live one hour television show, also airing as a 3 hour syndicated radio show with extensions onto the web and social media. This is the first time any black cable network has implemented a show quite like this! The overall objective is to showcase the expertise and the knowledge of African Americans. Roland Martin hosts this exciting, innovating and educational daily news show where viewers will have the opportunity to engage in round table discussions where the focal point is black thought. “Looking back on all the things I’ve done, doing this show is probably one of the most important things that I will have done because of what it means beyond simply having a show,” says Roland.
And Roland has done quite a lot in his career. He spent six years as a contributor for CNN, appearing on numerous shows and earning accolades near and far for his no-holds-barred honesty, conviction and perspective on various issues. “My job is a journalist and when you’re a journalist your job is to cover news. Let’s be honest about things. I don’t report anything unless I know it’s absolutely correct.” In 2009, CNN was awarded the Peabody Award for its outstanding 2008 election coverage, of which Martin was a member of the Best Political Team on Television. Among many other awards, he was awarded the 2013 National Association of Black Journalists’ Journalist of the Year and former host of TV One’s long-running, award-winning weekly news program, “Washington Watch with Roland Martin.” He is a nationally syndicated columnist with Creators Syndicate, and is senior analyst for the Tom Joyner Morning Show, where his daily segment is heard on more than 100 stations and 8 million people daily. Even with his work on News One Now, he will continue to work with the Tom Joyner show where he is followed by many.
News One Now focuses on news and analysis of politics, entertainment, sports, and culture from an explicitly African American perspective.
The agenda is often direct news as its happening and will keep the audience engaged in round table discussions from some of the best and the brightest. “A lot of African Americans are not getting the shot to be able to show their expertise as commentators and contributors. When you turn on News One Now, you will see what you don’t see every day on cable network. Where are you seeing black economists and black generals discussing their views? Are you seeing black doctors and medical practitioners talking about the Affordable Care Act? You will be able to see that from us on a regular basis.”
The show will discuss a large range of topics from politics, mental health issues, anger management, and faith, to name a few. “Some people look at faith as a part of who they are, but a lot of blacks look at faith as the essence of who they are. We will provide our perspectives in different ways. I’ve dealt with mental health issues in the African American community more than anyone in this stage, even on the Tom Joyner show and I will continue to address those issues on News One Now.” The most important thing to Roland is analyzing the issue(s) and assessing how to go about solving those issues, whether its education, healthcare, jobs, or political parties. “We have to understand that right now in America we need to be having an issue oriented conversation as opposed to a party conversation. My job is to determine how do we confront the issue regardless of party, regardless of ideology and is based upon how we improve the plight of our people.”
Roland realizes that his audience also includes young people who watched him in the Obama election. News One Now creates a positive platform to keep the younger audience engaged. “We try to approach topics in different directions, for example the recent Chris Brown arrest story. If media continues to deal with that issue from an entertainment standpoint, you lose the moment. One thing we did on the radio show was talked about the Chris Brown story in a whole different direction that you have not seen on any other networks. Judge Kevin A. Ross was a guest on the show discussing Chris Brown’s recent arrest and the possibilities of Chris Brown facing the 3 strikes law. We also discussed how to confront anger management issues in black males.”
News One Now will be a three screen experience, allowing viewers and listeners to experience the show on radio, TV and through NewsOne.com , a website from Radio One’s web division, Interactive One. News One Now will first air on Radio One network stations at 7AM/ET. The radio program will then simulcast on its TV One television platform at 9AM/ET. Significant Social interaction conversations will have a strong presence on Facebook, Twitter, Vine, and Instagram. The show has a different theme song on different days of the week. They will be performed by such artists as En Vogue, Johnny Gill, Kem, John Legend and Doug E. Fresh, to name a few. The theme song(s) will allow the artists to have their own creativity and gives them an opportunity to participate in the show.
News One Now is the ground-breaking news show that will keep Black America abreast of major breaking news and will place African Americans in the forefront of discussions. It headlines events and individuals making a concentrated, positive impact in our communities. “The show gives a much deeper insight on how we think and how we operate. We get to have our conversation, through our eyes, with our voice, from our perspective.”